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What questions should I ask at interview?

Updated: Mar 29

I get asked this by my clients all the time and I understand why - you are desperate to land a job after graduation and you absolutely do not want to miss out on an opportunity to impress the interviewer.


And so, what my clients are really asking me is not 'what questions should I ask at interview' but 'how can I ask an impressive question at interview?'.


Here are 3 simple steps for thinking of impressive questions to ask at interview:


1. Research your interview panel.


You should always research the members of your interview panel before you walk into an interview. Find out about their roles and responsibilities within the company, their academic and professional background, their interests and hobbies etc.


This will help you to tailor your questions to the interview panel - ask each member of the panel something that they will want to discuss with you. Get them excited! Ask about something that has a direct impact on their role and responsibilities within the company or is related to their background or interests, and have a short discussion with them about it.


For example, 'I understand that I will need to work closely with the individual project teams to set campaign goals and measure ROI, how does this work in practice now that many people are working from home?'



2. Know the industry.


Your should know the industry inside out. Actually, that's a lie - even if you every journal article and newspaper, listened to every podcast and networked with all the big influencers and companies within the industry, you would never know it inside out.


But, you can give the impression that you know about a specific element of the industry inside out. Choose an area that the company (and your interview panel) believe to be particularly important to the achieving the companies mission, and that you are knowledgeable about.


Then, you can ask a question that demonstrates the depth and sophistication of your knowledge in this area - show the company that they need your specialist knowledge of the industry on their side!


For example, 'I recently read that big influencers are becoming less powerful marketers and that micro-influencers are the way to go. What do you think about this?'


2. Understand the job role.


You should learn everything you can about the job role so that when you walk into the interview you feel like you would be ready to start the job straight away if you were offered the job. That's the kind of confidence


Now, I'm not saying that you need to know everything (that would be pretty impossible) but you should know enough about the company's mission and how you need to perform in the role to help make it happen.


You can do this by reading the job description (lots of times) and researching the company - mission, strategic plans, organisational values, structure etc. Anything that tells you about what the company is trying to achieve and how it is planning to do so. This will help you show the interview that you can hit the ground running!






Now, those were 3 simple steps for coming up with impressive questions... but please remember that interviews are a two-way process.


You may be desperate to land a graduate job but it has to be the right job for you! This is your opportunity to ask the interview panels questions that will help you decide whether the role and the company align with what you want and need from a career.


So... think about what you want from a career - what matters to you? And then ask questions that will help you to decide whether this role and company can help you to achieve those things. For example, 'I am interested in e-mail marketing will there be an opportunity for me to develop further in this area'.


Now, you should be able to ask some super impressive interview questions and determine whether the job is right for you! Good luck!


Comment below if you have any questions, Freya!